 |
Shake things up! Find your value! Obsess on your image! Turn everything into an opportunity to build your brand.
|
228 |
 |
Your positioning message should include a list of words that you want people to use when referring to you. Writing those words down are a big first step in having others believe them.
|
229 |
 |
The world is your stage. Your message is you ‘play.’ The character you portray is your brand. Look the part; live the part.
|
230 |
 |
All your efforts at publicity, promotion, and branding need to feed into your mission; if they’re only feeding into your ego, you’ll find yourself with a reputation you hadn’t bargained for…
|
244 |
 |
Pick the wrong person [for CEO], and the penalties include a skidding stock price, vanishing customers, tattered brand reputations, and intense employee criticism.
|
200 |
 |
…if you can create something that creates visual resonance, that captures, a brand’s values in a concrete way; you’ve found a way of using video that people will not just notice but care about. You care, you share.
|
044 |
 |
…harnessing purpose in advertising can drive a brand into the heart of culture.
|
045 |
 |
…[a] company’s inability to consistently deliver on its promise… undermine[s] the integrity of its brand positioning.
|
062 |
 |
..the role of post-modern brands [is]: to define their own space within the internet – their own ecosystem – which they populate with their own content.
|
064 |
 |
It is brands that re-assemble our attention, that provide a resort for those who are interested…
|
064 |
