 |
When a decision is made at the point of purchase without much prior deliberation, then brand name, price, an enticing product description, and other quality proxies still exert great influence.
|
129 |
 |
…you can see a (very) strong brand as a credit line you build with customers. Realistically though, this credit line is something that only a handful of brands can enjoy, and even for them, it can be short-lived.
|
131 |
 |
Instead of top-of-mind ads that focus on a brand name, the goal of advertising should be to generate interest in the product’s advantages.
|
136 |
 |
You can [build a national brand] one customer at a time, one store at a time, one market at a time.
|
247 |
 |
In this ever-changing society, the most powerful and enduring brands are built from the heart.
|
248 |
 |
If people believe they share values with a company, they will stay loyal to a brand.
|
248 |
 |
The number-one factor in creating a great, enduring brand is having an appealing product. There’s no substitute.
|
249 |
 |
Great brands always stand for something far bigger than themselves.
|
260 |
 |
…an offering’s reputation must be earned on day one, because brand building increasingly relies heavily on word-of-mouth recommendations spreading rapidly through our networked society.
|
127 |
 |
Cars inspire passion in their owners. A car is the most expensive branded item the average consumer purchases.
|
018 |
