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Hooked users become brand evangelists – megaphones for your company, bringing in new users at little or no cost.
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21 |
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Companies use branding to develop strong, enduring relationships with customers. In today’s fluid economy, you must do the same with your network.
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22 |
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We are CEOs of our own companies; Me In. To be in business today, our most important job is to be head marketer for the brand called You. – Tom Peters
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With the digital sea swelling in sameness and overwhelmed in information, a powerful brand – built not on a product but on a personal message – has become a competitive advantage.
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224 |
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Good personal brands do three highly significant things for your network of contacts: They provide a credible, distinctive, and trustworthy identity. They project a compelling message. They attract more and more people to you and your cause…
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Within a network, your brand… establishes your worth. It takes your mission and content and broadcasts it to the world.
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225 |
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In terms of branding… the bottom line for everyone comes down to a choice: to be distinct or extinct.
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226 |
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A successful brand… is the promise and the guarantee of a mind-shattering experience each and every time.
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227 |
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To become a brand, you’ve got to become relentlessly focused on what you do that adds value.
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Those with the gumption to make their work special will be the ones to establish a thriving brand.
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