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…personas help people on the product team make decisions about which features are important and about how to design the user experience.

…customer needs and benefits should be precisely defined – and it is the job of the product team, not the customers, to define them.

…it is possible – and actually essential to successful innovation – for product teams to create a detailed and precise definition of their problem space.

Good product teams strive to come up with ideas… that create high customer value for low effort.

…a team who has this set of four essential skills – product management, interaction design, visual design, and front-end development – the ‘A-Team.’

There is significant value in everyone on the team hearing the same thing at the same time about how the product development process should work.

…product development is a team sport.

Analytics are critical for any product team to fully understand how their customers are using the product.

You should sit down with your team to determine the equation of your business. The goal is to identify the key metrics that you want to measure and try to improve.

Great teams do not hold back with one another. They are unafraid to air their dirty laundry. They admit their mistakes, their weaknesses, and their concerns without fear of reprisal.