 |
…if consumers rely less on the name and more on its absolute quality, the advantage of a brand or line extension strategy is becoming less significant…
|
064 |
 |
Instead of top-of-mind ads that focus on a brand name, the goal of advertising should be to generate interest in the product’s advantages.
|
136 |
 |
Internal systems are the first things you neglect when you’re busy, which means they are a competitive advantage if you can value and enrich them over time.
|
145 |
 |
To have all these advantages… and then settle for mediocrity and then defend the status quo and then worry about corporate politics – what a waste.
|
135 |
 |
Businesses that can create a soulful cultural movement among their employees are rare, yet those who can have a remarkable advantage they should celebrate and preserve.
|
035 |
 |
If you’re self-employed, allowing your skills to become outdated can put you at a severe competitive disadvantage.
|
033 |
 |
Stop whining. Less is a good thing. Constraints are advantages in disguise. Limited resources force you to make do with what you’ve got. There’s no room for waste. And that forces you to be creative.
|
067 |
 |
When you build an audience, you don’t have to buy people’s attention – they give it to you. This is a huge advantage.
|
171 |
 |
The ability to change course is one of the biggest advantages of being small. Compared with larger competitors, you’re way more capable of making quick, sweeping changes. Big companies just can’t move that fast.
|
251 |
