 |
What the customer buys and considers value is never a product. It is always a utility, that is, what a product or service does for him.
|
098 |
 |
There are essentially three kinds of innovation in every business: innovation in product or service, innovation in marketplace and consumer behavior and values, and innovation in the various skills and activities needed to make the products and services at to bring them to market.
|
108 |
 |
The most valuable asset of a twenty-first-century institution, whether business or nonbusiness, is its knowledge workers and their productivity.
|
191 |
 |
At its most powerful, communication brings about ‘conversion,’ that is, a change of personality, values, beliefs, and aspirations.
|
318 |
 |
Customers pay only for what is of use to them and gives them value. Nothing else constitutes ‘quality.’
|
386 |
 |
Organizations have to have values. But so do people. To be effective in an organization, one’s own values must be compatible with the organization’s values. They do not need to be the same. But they must be close enough so they can coexist.
|
490 |
 |
The first secret of effectiveness is to understand the people with whom one works and on whom one depends, and to make use of their strengths, their ways of working, and their values.
|
494 |
 |
Character is often confused with personality, but they’re not the same. Personality is your predisposition – your basic instincts for how to think, feel, and act. Character is your capacity to prioritize your values over your instincts.
|
020 |
 |
Absorptive capacity is the ability to recognize, value, assimilate, and apply new information.
|
049 |
 |
Research indicates that one of the best ways to gauge the value of other people’s judgments is to look for convergence between them.
|
077 |
