 |
To deliver the great promise of the attention capital principle, we must stand on [Peter] Drucker’s shoulders and push these theories toward their next evolution in complexity.
|
111 |
 |
A better strategy for shifting others’ expectations about your work is to consistently deliver what you promise instead of consistently explaining how you’re working.
|
130 |
 |
The better you are at what you do… the more freedom you earn to be idiosyncratic in how you deliver – no explanation required.
|
130 |
 |
What you crave is not the habit itself but the change in state it delivers.
|
48 |
 |
It’s not enough to know that a candidate, for a few brief moments, can deliver what looks like a successful performance.
|
105 |
 |
In the long term, where there is demand, supply usually configures itself to match it. It seems at least as likely that the media industry will conform to this and find new ways of delivering a total aggregated audience.
|
035 |
 |
…[a] company’s inability to consistently deliver on its promise… undermine[s] the integrity of its brand positioning.
|
062 |
 |
When a brand delivers truth, it earns credibility, and with credibility comes consumer trust.
|
089 |
 |
We know that when an ad is delivered in real time to a person, they are twice as likely to interact with it.
|
143 |
 |
Rejection… can feel like the biggest disaster, especially when delivered – often very abruptly – when you’re least expecting it. But actually, success and failure are on the exact same road – success is just farther down the path.
|
113 |
