 |
The truth is, nobody’s interested in the commodity. People buy feelings.
|
155 |
 |
Psychographics is the science of perceived marketplace reality. It tells you why your customer buys.
|
155 |
 |
…that’s how buying decisions are made. Irrationally!
|
221 |
 |
If you know who your customer is – demographics – you can then determine why he buys – psychographics.
|
222 |
 |
…a pillar of modern marketing theory: People’s buying habits are more likely to change when they go through a major life event.
|
191 |
 |
…advertising doesn’t exist to make you buy a product right away; it exists to embed subtle impressions that will drive sales later.
|
127 |
 |
It’s all hard, but the hardest part of all is creating the necessary value so that customers ultimately choose to buy or to use.
|
166 |
 |
The customer must perceive your product to be substantially better to motivate them to buy your product…
|
251 |
 |
One of the biggest possible wastes of time and effort… is when a team designs and builds a product, yet, when they finally release the product, they find that people won’t buy it.
|
254 |
 |
…misregulation [is] the mistaken belief that buying something will regulate your mood for the better, when in fact you’ll just feel worse afterward.
|
122 |
