 |
…the UX designer sits at the intersection of customer needs, business needs, and the feasibility of meeting them on any given project.
|
154 |
 |
The ability to identify the simply core needs of a project or mission does usually demand intellectual acuity.
|
267 |
 |
You don’t need to know everything right now – you just need to know enough to get started.
|
037 |
 |
You need to have an organization that is designed to innovate and is managed so that it does so.
|
163 |
 |
…limited duration exploits our sense of freedom: we need to be in control. Not taking action now means losing freedom to take action later.
|
174 |
 |
Seduction isn’t about deception or well-crafted manipulation – it’s about giving someone more of what they already want, desire, or need, even when they don’t know it yet.
|
215 |
 |
To spend money wisely, focus on the function you need, not the form it takes.
|
096 |
 |
Positioning is more powerful when it’s personal, because it’s easier for potential customers to imagine how a product fills a need.
|
197 |
 |
Most of what we do is trade information and ideas (and often electronically). There isn’t the absolute need for us to congregate in offices.
|
027 |
 |
When people have high demands and high control, their life can be hectic but manageable. They figure out what needs to be done and when.
|
034 |
