 |
If good guys justify the bad things they do, bad guys persuade themselves they are the good guys.
|
269 |
 |
We don’t just follow or sit idly by, we lead, push, influence, persuade, and rock the Casbah.
|
023 |
 |
The essence of persuasion, communication, and self-understanding has become the ability also to fashion a compelling narrative.
|
066 |
 |
…advertisers should focus on generating interest, not on creating top-of-mind awareness or on persuasion.
|
136 |
 |
Most successful selling and persuasion isn’t about convincing. It’s about diagnosing.
|
009 |
 |
Every moment you are talking during a persuasive conversation is a moment you are not listening to your customer. You are listening to yourself.
|
045 |
 |
A good persuader learns to be comfortable in her own skin, putting self-doubt and self-criticism aside.
|
050 |
 |
You never want to force your customer to go in a direction she does not want to go in. You want to create a flowing persuasive conversation, in which you and your customer are moving together, not in opposition.
|
071 |
 |
Don’t get hung up on saying the ‘right’ thing at points in a persuasive conversation. There is no right or wrong, only possibilities and choices.
|
080 |
 |
Persuasion is typically used to get the thing you want, whether or not it is at someone else’s expense.
|
128 |
