 |
Many brands require significant transformation… in a world where few taglines are memorable or meaningful anymore, actions that demonstrate new points of view are a better way to drive change in perception.
|
064 |
 |
Challenge your own perception about what is possible for you.
|
157 |
 |
Vision trumps all other sense and is the most direct way to perception.
|
008 |
 |
…design choices influence perceptions, elicit different responses, and affect a person’s ability to complete a task.
|
018 |
 |
…when we talk about how emotions influence interactions, it’s closer to the truth to say things that are enjoyable will be perceived as easy to use and efficient.
|
025 |
 |
Product personality influences our perceptions.
|
026 |
 |
We should be very concerned with how aesthetics shape perceptions, especially given the extent to which perceptions shape judgment, influence behavior, and shape our memories.
|
030 |
 |
Not only do aesthetics affect perceived usability, they also influence actual performance.
|
031 |
 |
We naturally desire things that are perceived as exclusive or belonging to a select few.
|
175 |
 |
Perception is reality. How many times have you heard the expression with regard to work? Maybe you’ve said it yourself or something like it.
|
022 |
