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People who are respected and connected can exert an enormous amount of influence over any change effort.

Learn how to tap power of social influence, and you can change just about anything.

…most of our actions are far more influenced by others than many of us imagine.

…if bad behavior is reinforced by a web of players, all the players have to be engaged in influencing change.

Much of what we do… is influenced by dozens of silent environmental forces that drive our decisions and actions in ways that we rarely notice.

If you know how to make use of the right influence tools and bring them to bear on a carefully designed effort, you too can change anything.

Don’t squander your influence efforts by putting a lot of effort on fuzzy definitions of what you want to change.

…you become an effective influencer when, and only when, you learn to overdetermine change by amassing sufficient resources of influence to make change inevitable.

Indeed, there is evidence that people are more likely to be influenced by empty persuasive messages, such as commercials, when they are tired and depleted.

Salespeople quickly learn that manipulation of the context in which customers see a good can profoundly influence preferences.