 |
It is the anticipation of a reward – not the fulfillment of it – that gets us to take action.
|
106 |
 |
We need to make our habits attractive because it is the expectation of a rewarding experience that motivates us to act in the first place.
|
108 |
 |
Temptation bundling works by linking an action you want to do with an action you need to do.
|
109 |
 |
Doing the thing you need to do means you get to do the thing you want to do.
|
111 |
 |
…whatever habits are normal in your culture are among the most attractive behaviors you’ll find.
|
114 |
 |
Even the tiniest action is tinged with the motivation to feel differently than you do in the moment.
|
130 |
 |
Habits are attractive when we associate them with positive feelings, and we can use this insight to our advantage rather than to our detriment.
|
130 |
 |
You can make hard habits more attractive if you can learn to associate them with a positive experience. Sometimes, all you need is a slight shift in mindset.
|
130 |
 |
It is easy to get bogged down trying to find the optimal plan for change… We are so focused on figuring out the best approach that we never get around to taking action.
|
142 |
 |
Action… is the type of behavior that will deliver an outcome.
|
142 |
