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Despite the best of intentions, people create rules variously and often in reaction to behaviors deemed unacceptable to the larger goals of the group.

…to discover ways to outbehave the competition, you need to think in ways that inspire your best achievement, to think in the language of should.

…data clearly demonstrates that trust extended by one company to another increases value-creating behaviors, like information sharing, which, in turn, leads to higher levels of trust.

…trust between companies leads to more trust. It sets off an upward spiral of cooperative, value-creating behaviors.

There is no gap, either personally or institutionally, between the individual and the best behavior.

Self-governance requires universal vigilance; in self-governed groups, the responsibility for one’s own and others’ behavior becomes the job of everyone on the team.

Winning today requires surpassing expectations because great companies don’t just fulfill contracts; they exceed them. They outbehave the competition.

Rules control and limit how we do what we do; only values-based self-governance can simultaneously control behavior and inspire us to do more.

We need to give up our desire to find behaviors to fix, and become fascinated with identifying and growing people’s strengths…

…our brain is a finely tuned machine dedicated to protecting the status quo, and trying a new way of thinking or behaving can send alarm bells ringing…