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…archetypes are a convenient starting point from which to build a more meaningful discussion about a brand’s story, behavior and role in the world.

The essence of a nudge is to change behavior without coercion, to work with people’s existing intentions.

Interpersonal disconnection and social isolation lead to or exacerbate depression, drug and alcohol abuse, anxiety, poor tolerance of frustration, and a tendency toward violent behavior.

Time is a finite resource, but we behave as if it were infinite because, at the deepest level, we deny the fact of death in our everyday lives.

How we organize physical space says a lot about how we think people behave; but how people behave is often a byproduct of how we set up physical space.

We should be very concerned with how aesthetics shape perceptions, especially given the extent to which perceptions shape judgment, influence behavior, and shape our memories.

Perhaps more than any other visual element, faces carry with them associations (some positive and some negative) and can influence our perceptions and behavior in interesting ways.

We know from various studies that what drives online behavior is not economic capital, but social capital.

The reality is that starting something within an existing company requires adopting new patterns of behavior – essentially, rebooting your brain.

It’s draining and demoralizing for employees to have to listen to management pretend to trust them while behaving as if they don’t.