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It’s our decision whether to quit, and we’re the ones least equipped to make a rational choice.

…what does someone do when they’re forced to quit the goal they’ve been working for their entire life? The answer is, of course, that they have to start looking for a new goal to aspire to.

You won’t always find something better when you’re forced to quit, but sometimes you will. The problem is that most of us will never discover those other opportunities because we can’t see what we’re not even looking for.

Sometimes, forced quitting gets you to explore new opportunities… And sometimes, being forced to quit gets you to see options that have been right under your nose all along in a new light.

…exploring other opportunities and at least having a start on a backup plan is a cornerstone of making quitting easier.

Diversification doesn’t just afford you a softer landing if you’re forced to quit. It also helps you to make more rational decisions about walking away from something that’s no longer worth pursuing.

…like everything else that potentially improves quitting behavior, just because your portfolio is diversified doesn’t necessarily mean that you’re going to make great choices about what to quit and what to keep pursuing.

…goals have a dark side. They point to numerous negative consequences of goal setting, several of which interfere with rational quitting behavior.

When you set a goal, creating a list of kill criteria gives you the unlesses that you need to be more rational about when it’s the right time to walk away.

Quitting when the time is right is accomplishing something valuable. Following through on an unless gives you a way to live that.