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The endowment effect has obvious applications to quitting behavior. Selling something you own is the equivalent of quitting; you are quitting your ownership.
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143 |
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…once you step back and think about it, you realize that deciding not to change is itself a decision. At any moment, when you’re pursuing a goal, you are choosing to either stay on the path you’re on or change course. Sticking with the path is as much of a decision as choosing to quit.
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152 |
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At every moment of your life, you have a choice about whether to stay or whether to go. When you choose to stay, you are also choosing not to go. When you choose to quit, you are also choosing not to continue. It’s crucial to start realizing that those are the same, active decisions.
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152 |
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When it comes to quitting, the most painful thing to quit is who you are.
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163 |
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When your identity is what you do, then what you do becomes hard to abandon, because it means quitting who you are.
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168 |
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The desire to maintain a positive self-image contributes to the problem with quitting. When you quit, you’re closing a mental account, and we know that we don’t like to close those accounts in the losses.
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171 |
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Persevere in the things that matter, that bring you happiness, and that move you toward your goals. Quit everything else…
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178 |
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Optimism unchecked by realism prevents you from quitting when you ought to walk away.
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187 |
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When you are in it, facing down the decision about whether to walk away or stay the course, that is when your decision-making is the most vulnerable to the host of cognitive biases that make it hard for you to quit.
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188 |
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When it comes to business endeavors, career choices, or decisions about your personal life, we should all be striving for two things: First: you should find at least one person to be your quitting coach. Second, you should try to service in that role for the people you love.
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190 |
