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The fact is that successfully changing long-term user habits is exceptionally rare.
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25 |
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Companies that succeed in building a habit-forming business are often associated with game-changing, wildly successful innovation.
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25 |
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…the habits you’ve most recently acquired are also the ones most likely to go soonest.
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26 |
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The enemy of forming new habits is past behaviors, and research suggests that old habits die hard.
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26 |
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For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.
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28 |
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…habits… are formed over time, but the chain reaction that forms a habit always starts with a trigger.
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40 |
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…new habits need a foundation upon which to build. Triggers provide the basis for sustained behavior change.
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40 |
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Habit-forming companies tend not to rely on paid triggers for very long, if at all.
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44 |
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New habits are sparked by external triggers, but associations with internal triggers are what keeps users hooked.
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51 |
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To initiate action, doing must be easier than thinking. Remember, a habit is a behavior done with little or no conscious thought.
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61 |
