 |
Understanding reality is the highest form of market research; artificial environments such as focus groups come in a distant second.
|
114 |
 |
Most of the time we pay attention for reasons other than that we decided to. We are seduced, tantalized, subliminally redirected, unintentionally engaged by some extraneous stimulus, or focused on some task because we are compelled to be.
|
113 |
 |
The injunction ‘Be here now,’ which on the face of it sounds impossible not to do, is in fact difficult because of the many magnets pulling attention anywhere but here.
|
114 |
 |
The key lies in shifting our focus from predicting to reconfiguring.
|
080 |
 |
…if you want to truly create a revolutionary product, you have to shift your thinking from a bottom-up task focus (which will only get you so far) to a top down focus that starts with the experience you wish people to have.
|
013 |
 |
Rather than just delivering a set of features, customer-focused companies think through the experience of using the services they’ve provided.
|
100 |
 |
Many entrepreneurs are afraid of too narrow and specific a focus because it won’t lead to worldwide dominance.
|
017 |
 |
To spend money wisely, focus on the function you need, not the form it takes.
|
096 |
 |
Don’t generalize; specialize. If you focus on doing one thing well and hire specialists in that area, the quality of your work will improve and you will stand out among your competitors.
|
147 |
 |
If you focus on the work, then you can’t attack other people, you can’t gang up on your coworkers, you can’t beat yourself up.
|
060 |
