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…when consumers are immersed in rational information, the relative role of these emotions is reduced.

…marketers can cut their market research budget and, rather… rely on readily available public information.

There’s an unquenchable demand among consumers for information that might help them make better decisions.

…it is important for businesses to watch for new technologies, track the information sources used by consumers, and adjust their strategies and tactics.

…research shows that people who feel good are more adaptive in their thinking and better able to process complex information.

…decision makers give the most attention to information that is most compatible with the required answer.

When buyers can know more than sellers, sellers are no longer protectors and purveyors of information.

Negative emotions offer us feedback on our performance, information on what’s working and what’s not, and hints about how to do better.

When people are in the dark, they start to speculate about what’s happening. And their assumptions are often wrong. Inform people so that everyone is on the same page.

You have the most information when you’re doing something, not before you’ve done it. Yet when do you write a plan? Usually it’s before you’ve even begun. That’s the worst time to make a big decision.