 |
By the time we comprehend and digest information, it is not necessarily a true reflection of reality. Instead, it is our representation of reality, and this is the input we base our decisions on.
|
243 |
 |
The new information environment around us allows consumers to predict much more accurately the experienced quality (or absolute value) of products and services they consider getting.
|
|
 |
A state of perfect information is of course theoretical… but in more and more areas of life, we’re starting to get closer to absolute values, which makes us less dependent on relative evaluations.
|
010 |
 |
It’s hard to position things in people’s minds when they have access to all the information they need.
|
015 |
 |
When we deliberately seek information, we are more likely to use it.
|
037 |
 |
…user and expert reviews have the potential to provide essential information about quality, and help make better decisions.
|
056 |
 |
With the rise of an alternative source of information, brands become relatively less important.
|
061 |
 |
Most consumers are likely to find the information equilibrium that fits them – the amount of information they feel can help them make better decisions.
|
067 |
 |
…in the new information environment, we can expect faster uncertainty resolution regarding the product quality, regarding preference fit, and regarding product acceptance by relevant others.
|
090 |
 |
…when consumers use diverse and detailed sources of information, chances are slim that they will all focus on one feature and neglect other pertinent considerations.
|
104 |
