 |
…remind yourself that the main thing is to keep the main thing the main thing.
|
318 |
 |
…building more trustworthy leadership is not merely a good idea; it’s also a patriotic duty.
|
018 |
 |
Using a best-case scenario as the basis for an estimate is a really bad idea because the best case is seldom the most likely way the future will unfold.
|
033 |
 |
Take time to develop ideas. Take time to spot and correct problems. Do it on the drafting table, not the construction site.
|
142 |
 |
Modularity is a clunky word for the elegant idea of big thing made from small things.
|
162 |
 |
…most corporate decisions are made using ‘guess-a-thons.’ People sit around and duel in the land of ideas.
|
011 |
 |
When we go and see the work, we stop debating ideas and start discovering them.
|
012 |
 |
Proverbs are the ideal. We must create ideas that are both simple and profound.
|
016 |
 |
Naturally sticky ideas are full of concrete images… because our brains are wired to remember concrete data.
|
017 |
 |
How do we get people to care about our ideas? We make them feel something.
|
017 |
