 |
It’s hard to make ideas stick in a noisy, unpredictable, chaotic environment.
|
027 |
 |
A designer of simple ideas should aspire to… knowing how much can be wrung out of an idea before it begins to lose its essence.
|
028 |
 |
People tend to overuse any idea or concept that delivers an emotional kick.
|
173 |
 |
…it’s just as effective to spot sticky ideas as it is to create them.
|
240 |
 |
…any of us, with the right insight and the right message, can make an idea stick.
|
252 |
