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…truly successful decision making relies on a balance between deliberate and instinctive thinking.

Overloading the decision makers with information… makes picking up that signature harder, not easier. To be a successful decision maker, we have to edit.

When we talk about analytic versus intuitive decision making, neither is good or bad. What is bad is if you use either of them in inappropriate circumstance.

…while people are very willing and very good at volunteering information explaining their actions, those explanations… aren’t necessarily correct. In fact, sometimes it seems as is if they are just plucked out of thin air.

We like market research because it provides certainty – a score, a prediction… But the truth is that for the most important decisions, there can be no certainty.

Our unconscious thinking is, in one critical respect, no different from our conscious thinking: in both; we are able to develop our rapid decision making with training and experience.

…you can be sure that even the best decision won’t succeed unless people – even those who opposed it – work to implement it well.

[Bosses] realize there are times when it is wisest to do a good job of implementing a bad decision.

…a lack of sleep causes people to make lousy decisions and turns them into impatient jerks – and when deprivation is severe, people turn irrational and fly into wild rages.

There is no doubt that quitting is an important decision-making skill. Getting the decision right is sometimes a matter of life and death.