 |
Getting back to people quickly is probably the most important thing you can do when it comes to customer service. It’s amazing how much that can defuse a bad situation and turn it into a good one.
|
235 |
 |
Listening to customers is the best way to get in tune with a product’s strengths and weaknesses.
|
241 |
 |
You can [build a national brand] one customer at a time, one store at a time, one market at a time.
|
247 |
 |
…ultimately, the success of all businesses depends on customers willing to sign on the line that is dotted.
|
037 |
 |
Do your research. Listen to the customers, and focus on needs, not your own assumptions. After research, run pilots to test ideas and/or programs.
|
096 |
 |
A good tagline must not only deliver a clear message but also advertise an offering truthfully, or else customers will lose trust and interest.
|
040 |
 |
As companies compete to embrace customer preferences through finer segmentation, they often risk creating too-small markets.
|
101 |
 |
To reach beyond existing demand, think noncustomers before customers; commonalities before differences; and desegmentation before pursuing finer segmentation.
|
103 |
 |
…few companies have keen insight into who noncustomers are and how to unlock them.
|
103 |
 |
Noncustomers tend to offer far more insight into how to unlock and grow a blue ocean than do relatively content existing customers.
|
106 |
