 |
You’ll stress yourself out if you worry that everything you or your customers says must be the perfect thing to say.
|
079 |
 |
Use the start of a conversation to get you and your customer in sync, not worrying about whether you are communicating a perfect story, beginning to end.
|
087 |
 |
You should always shift your agenda to your customer’s requests if you can.
|
088 |
 |
It is tempting to fight your customer’s truth, denying it, arguing against it, resisting it, but that won’t get you anywhere.
|
089 |
 |
…you are more likely to extend your business and have a fulfilled life if you have the attitude that there are always new customers out there…
|
021 |
 |
Whether you’re an author suffering for writer’s block or a start-up team struggling to satisfy its customers, the solution is to change the question you’re asking.
|
070 |
 |
By attempting to engage with too broad a customer base, you fail to engage with any one customer base deeply.
|
174 |
 |
Competitors boost you productivity by keeping you on your toes… multiple teams competing to offer a better and more affordable experience is great for customers and health for your industry.
|
187 |
 |
Remember that customers don’t engage with functionality. They engage with experiences.
|
195 |
 |
Give your customers something precious, something that cannot be easily scaled, automated, or commoditized.
|
311 |
