 |
If a customer is happy, the output metrics (i.e., financial results) tend to follow.
|
167 |
 |
Getting the right product is not too tough if you understand what customers really, really want.
|
187 |
 |
Interacting with customers around problems isn’t selling per se. But it sells.
|
034 |
 |
…framing a sale in experiential terms is more likely to lead to satisfied customers and repeat business.
|
137 |
 |
Without a good diversity of customers, it is all too easy for a business to be totally rocked by just one or two customer defections.
|
055 |
 |
When there’s something new to announce every two weeks, you energize your team and give your customers something to be excited about.
|
116 |
 |
Having an enemy gives you a great story to tell customers… People get stoked by conflict. They take sides. Passions are ignited. And that’s a good way to get people to take notice.
|
142 |
 |
Companies need to be true to a type of customer more than a specific individual customer with changing needs.
|
157 |
 |
How should you keep track of what customers want? Don’t. Listen, but then forget what people said. Seriously.
|
164 |
 |
Emulate drug dealers. Make your product so good, so addictive, so ‘can’t miss’ that giving customers a small, free taste makes them come back with cash in hand.
|
191 |
