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Asking customers about their interests or about the problems they are seeking solutions for immediately creates a sense of commitment…
|
191 |
 |
It should go without saying that the longer you retain customers, the more opportunity you have to earn more revenue from them…
|
202 |
 |
The longer you retain customers, the more you can learn about them and their needs and desires, and thus the better you can tailor services and promotions to them…
|
203 |
 |
…no company… can simply assume that customers will continue to be actively engaged.
|
207 |
 |
Any kind of company can, and should, work to keep increasing the value it’s delivering to customers and their level of engagement over time.
|
207 |
 |
Tracking groups of customers by the date of their initial acquisition allows teams to discover the overall health of the customer base.
|
211 |
 |
The key to habit formation is convincing customers of the ongoing rewards they will receive from returning to your product or service.
|
216 |
 |
The key to making good additions [to your product] is to focus intensely on offering customers the benefits they find most valuable and are willing to pay for, not just bolting on more choices…
|
240 |
 |
No matter what product you are trying to monetize… you want to be sure that your pricing is in proportion to the value [customers] are getting from the use of your product.
|
249 |
 |
The middle [pricing] package is sometimes called a decoy package and can be a powerful way to drive customers to higher-priced products.
|
253 |
