 |
The consumer – that is, the ultimate user of a product or service – is always a customer. But he is never the customer; there are usually at least two, sometimes more.
|
101 |
 |
Strategy has to be based on information about markets, customers, and noncustomers; about technology in one’s own industry and others; about worldwide finance; and about the changing world economy. For that is where the results are.
|
347 |
 |
Inside an organization, there are only cost centers. The only profit center is a customer whose check has not bounced.
|
348 |
 |
…the people who are running a new venture need to spend time outside: in the marketplace, with customers, and with their own salespeople, looking and listening.
|
367 |
 |
Customers pay only for what is of use to them and gives them value. Nothing else constitutes ‘quality.’
|
386 |
 |
The business that establishes itself in a specialty-skill niche is… unlikely to be threatened by its customers or by its suppliers.
|
390 |
 |
…anyone who asks the question, What does the customer really buy? Will win the race.
|
396 |
 |
In any organization, regardless of its mission, the CEO is the link between the inside, that is, the organization, and the outside, that is, society, the economy, technology, markets, customers, the media, public opinion.
|
464 |
 |
…lack of cross-departmental communication impedes efforts to make product development and marketing more customer focused…
|
036 |
 |
…no matter what business you’re in, you need to get out of the building to find out what your customers really want from you and your product.
|
072 |
