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…new insights, inspiration, and ideas are around us all the time, but they are not always obvious.

…few companies have keen insight into who noncustomers are and how to unlock them.

Noncustomers tend to offer far more insight into how to unlock and grow a blue ocean than do relatively content existing customers.

For a strategy to become a movement, people must not only recognize what needs to be done, but they must also act on that insight in a sustained and meaningful way.

Moments of insight – the culmination of meaning in a brief time span – tend to occur when we are relaxed, when we put aside our problem for a while, or when we are doing something out of character.

Stepping back makes room for insights we have been incubating but cannot yet articulate.

We don’t find ourselves in a blinding flash of insight, and neither do we change overnight. We learn by doing, and each new experience is part answer and part question.

Having just a handful of rich, face to face conversations can be more useful and produce more insights than a survey of hundreds of people.

…insights become effectiveness only through hard systematic work.

Women with important messages and wise insights diminish themselves through their words – usually without knowing it.