 |
[Advertising] is a business where success is directly related to the extent to which one’s share of the best creative talent is disproportionately large…
|
099 |
 |
Creative fragmentation follows on from industry fragmentation as a host of players and partners each struggle to find their own place in the sun.
|
107 |
 |
The boundary between creative and gimmicky is… narrow…
|
109 |
 |
More than developing an identity or creating an advertisement, brands are a tool to shape business – not something to build to, but something to build from.
|
113 |
 |
Big data isn’t a magical panacea, but when paired with human inspiration and a commitment to creativity, it can help us go to new places.
|
130 |
 |
…this is one of the biggest ‘ands’ of the Age of And: the convergence between creativity and technology makes for a transformative sweet spot.
|
150 |
 |
…even our most tech-oriented developers must build to enhance, rather than impede, creative application.
|
151 |
 |
Creativity begets creativity and group energy can be powerful and magnetic.
|
054 |
 |
Consuming relevant materials matters… but it alone won’t result in anything apart from your own increasing knowledge. And the purpose of knowledge is to be used. To inspire. To lead you to create.
|
058 |
 |
When we are in the process of doing we are at our most calm, engaged, and creative. Be present and enjoy the flow of your talents as you express them.
|
065 |
