Categories

Consumers

Quotes:

51 Quote(s) Found

Quote Page Number

The new information environment around us allows consumers to predict much more accurately the experienced quality (or absolute value) of products and services they consider getting.

Consumers used to make decisions relative to other things… But today, more and more decisions are based on the absolute value of things.

004

While emotional response is often very important, for products and services that have specs quality is usually regarded by consumers as the most important consideration that should guide choices.

040

…if consumers rely less on the name and more on its absolute quality, the advantage of a brand or line extension strategy is becoming less significant…

064

Most consumers are likely to find the information equilibrium that fits them – the amount of information they feel can help them make better decisions.

067

…from a consumer’s perspective, loyalty can often be an inferior input, because quality and performance can vary greatly across products by the same company.

081

…more and more consumers see their relationships with companies as an open marriage: If something better comes along, they will go with the better option.

087

…when consumers use diverse and detailed sources of information, chances are slim that they will all focus on one feature and neglect other pertinent considerations.

104

Today, as long as the product can satisfy wants… chances are that suitable consumer segments will emerge organically, regardless of the seller’s preconceived ideas.

106

…[a] study suggests that a certain combination of heritable traits leads a large group of consumers to behave in a similar way.

121