 |
A handful of near-unattainable items can manipulate the great mass of consumers.
|
158 |
 |
Sometimes consumers deprive themselves of things they want and can afford because of an inner voice telling them it’s a rip-off.
|
168 |
 |
…consumers pay too much attention to prices and not enough to the buying power that those prices represent. The signifier becomes more important than the signified.
|
226 |
 |
Whether it is serendipitous timing, a chance encounter, or a concept that ignites a deep need consumers never realized they had, Luck will always play a role in the business journey.
|
101 |
 |
Cars inspire passion in their owners. A car is the most expensive branded item the average consumer purchases.
|
018 |
 |
A product in the business world is what the consumer makes it.
|
019 |
 |
Any product or service is a combination of what the business provides and what the consumer wants and expects.
|
019 |
 |
In truth, retailers compete with every other demand on consumer time and money.
|
283 |
 |
…it is necessary to optimize for early and often learning in a real environment with real customers or consumers.
|
017 |
 |
People are time-consumers. And most people are time-wasters.
|
954 |
