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It’s going to be a very different world when consumers feel so much on top, and in some ways it will be more dangerous because consumers do not always know what they are doing.

Surveys consistently show that a large majority of consumers say they are likely to switch brands or retailers to ones associated with a good cause.

…the most successful companies are those that understand that in those cases, the first impressions of their consumers need interpretation.

…research shows that consumers are demanding much more from their brands: a logo, a reason why, an emotional promise, a cultural belief – all these may no longer be enough.

When a brand delivers truth, it earns credibility, and with credibility comes consumer trust.

With visibility into the entirety of the customer journey, big data enthusiasts claim to be changing dramatically the lives of consumers. All that first part (or personal) data is going to lead us to a more customized, customer-centric world.

The solution is the single enterprise point of view which integrates company-owned data sets with consumer insight mined from platforms like Facebook… Google, and their ilk.

…the keyword of all keywords… for any vision of media in the digital world that really wants to connect intent and content, marketers and consumers, prose and passion: intimacy.

It has become simply unarguable that most retailers must do business in both the physical and digital worlds. Giving consumers different experiences in each is hardly to be recommended.

Consumers choose products that are an extension of themselves.