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Every product development, marketing, or other initiative that a startup undertakes should be targeted at improving one of the drivers of its growth model.
|
119 |
 |
A pivot is a special kind of change designed to test a new fundamental hypothesis about the product, business model, and engine of growth.
|
173 |
 |
Pivots are a permanent fact of life for any growing business. Even after a company achieves initial success, it must continue to pivot.
|
177 |
 |
Sustainable growth is characterized b one simple rule: New customers come from the actions of past customers.
|
207 |
 |
Engines of growth are designed to give startups a relatively small set of metrics on which to focus their energies.
|
209 |
 |
The rules that govern the sticky engine of growth are pretty simple: if the rate of new customer acquisition exceeds the churn rate, the product will grow.
|
211 |
 |
…products that exhibit viral growth depend on person-to-person transmission as a necessary consequence of normal product use.
|
212 |
 |
…successful startups usually focus on just one engine of growth, specializing in everything that is required to make it work.
|
219 |
 |
Getting a startup’s engine of growth up and running is hard work, but the truth is that every engine of growth eventually runs out of gas.
|
222 |
 |
Attention works much like a muscle – use it poorly and it can wither; work it well and it grows.
|
4 |
