 |
The thought of losing out to a rival frequently turns a buyer from hesitant to zealous.
|
278 |
 |
It’s almost always a good idea to present your solution alongside the competition.
|
154 |
 |
If you’re willing to wait for the rewards, you’ll face less competition and often get a bigger payoff… the last mile is always the least crowded.
|
190 |
 |
The human mind wants to ‘win’ whatever game is being played.
|
203 |
 |
The secret to maximizing your odds of success is to choose the right field of competition.
|
218 |
 |
When you can’t win by being better, you can win by being different. By combining your skills, you reduce the level of competition, which makes it easier to stand out.
|
225 |
 |
Even if you’re not the most naturally gifted, you can often win by being the best in a very narrow category.
|
226 |
 |
Comparing satisfaction ratings with competitive products is a good way to identify where your product is perceived as better or worse.
|
53 |
 |
Good market opportunities only exist for so long before competition moves them to the upper right quadrant of the importance vs. satisfaction framework.
|
201 |
 |
User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.
|
23 |
