Book Titles

Hooked
How to Build Habit-Forming Products

By Nir Eyal

Year Published: 2014
ISBN-13: 978-0241184837
Categories: Habits, Innovation, Products

94 Quotes Found

Quote Image Quote Page Number

Hooked:

Publicly available data can from similar products or solutions can help define your users and engagement targets.

195

Hooked:

As a best practice, use cohort analysis to measure changes in user behavior through future product iterations.

196

Hooked:

…the goal of finding the Habit Path is to determine which of these steps is critical for creating devoted users so that you can modify the experience to encourage this behavior.

197

Hooked:

When it comes to developing new products, there are no guarantees. Along with creating an engaging product… start-ups must also find a way to monetize and grow.

198

Hooked:

Studying your own needs can lead to remarkable discoveries and new ideas because the designer always has a direct line to at least one user: him- or herself.

199

Hooked:

…leave the sexy-sounding business ideas behind and instead build for [your] own needs.

199

Hooked:

Careful introspection can uncover opportunities for building habit-forming products.

200

Hooked:

Observing your own behavior can inspire the next habit-forming product or inform a breakthrough improvement to an existing solution.

201

Hooked:

Old habits die hard and few people have the foresight to see how new innovations will eventually change their routines.

202

Hooked:

…by looking to early adopters who have already developed nascent behaviors, entrepreneurs and designers can identify niche use cases, which can be taken mainstream.

202