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Hooked:
The products and services we use habitually alter our everyday behavior, just as their designers intended. Our actions have been engineered.
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1 |
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Hooked:
In order to win the loyalty of their users and create a product that’s regularly used, companies must learn not only what compels users to click but also what makes them tick.
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2 |
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Hooked:
Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily routines and emotions.
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3 |
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Hooked:
Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occurring: the ease of performing an action and the psychological motivation to do it.
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8 |
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Hooked:
Research shows that levels of the neurotransmitter dopamine surge when the brain is expecting a reward.
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8 |
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Hooked:
Inviting friends, stating preferences, building virtual assets, and learning to use new features are all investments users make to improve their experience.
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10 |
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Hooked:
…building habit-forming products is indeed a superpower. If used irresponsibly, bad habits can quickly degenerate into mindless, zombielike addictions.
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11 |
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Hooked:
…ingrained habits – behaviors done with little or no conscious thought… by some estimates, guide nearly half of our daily actions.
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16 |
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Hooked:
Habits form when the brain takes a shortcut and stops actively deliberating over what to do next.
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16 |
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Hooked:
…habits give companies greater flexibility to increase prices.
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20 |
