Book Titles

Analytics are critical for any product team to fully understand how their customers are using the product.

To paraphrase Peter Drucker, you can’t manage what you can’t measure.

If, on average, each customer generates enough prospects that subsequently convert into more than one new active customer, then you have viral growth.

Retention is the macro-metric most closely related to product-market fit. For this reason, it is typically the first Metric that Matters Most (MTMM) for a new product.

Retention rate is the single best metric to measure your product-market fit. Retention rate measure what percentage of your customers are actively using your product.

…initial drop-off rate, rate of descent, and terminal value – are direct measure of product-market fit.

There’s one equation you can start with that applies to every business: Profit = Revenue – Cost.

There are several common business models, including e-commerce, subscription, and advertising.

You should sit down with your team to determine the equation of your business. The goal is to identify the key metrics that you want to measure and try to improve.

Setting up metrics tracking for – or instrumenting – your product takes work.