Book Titles

Whenever possible, we ought to sting those responsible for the rigging of social evidence.

…we need to look up and around periodically whenever we are locked into the evidence of the crowd.

…an autopilot device, like social proof, should never be trusted fully; even when no saboteur has slipped misinformation into the mechanism, it can sometimes go haywire by itself.

…we are trained from birth to believe that obedience to proper authority is right and disobedience is wrong.

…in many situations in which a legitimate authority has spoken, what would otherwise make sense is irrelevant.

Con artists… drape themselves with the titles, clothing, and trappings of authority.

…clothing can symbolize another sort of status. Finely styled and expensive clothes carry an aura of economic standing and position.

Authority influence not only works forcefully on us but does so without our awareness.

As a rule, people don’t like being ordered to do things. It often generates resistance and resentment.

A credible authority possesses two distinct features in the minds of an audience: expertise and trustworthiness.