Book Titles

The more strongly we affiliate with a group, the greater our risk of losing our sense of uniqueness.

Being part of a group with shared interests, identities, goals, values, skills, characteristics, or experiences gives us a sense of connection and belonging.

Studies show that people identify more strongly with individuals and groups that share unique similarities.

The more rare a group, value, interest, skill, or experience is, the more likely it is to facilitate a bond.

“Legitimizing small contributions draws in takers, making it difficult and embarrassing for them to say no, without dramatically reducing the amount donated by givers.”

“Whether people tend to be givers, takers, or matchers, they don’t want to violate the standards set by their neighbors, so they match.”

“When people assume that others aren’t givers, they act and speak in ways that discourage others from giving, creating a self-fulfilling prophecy.”

“…the growth of teamwork, service jobs, and social media has opened up new opportunities for givers to develop relationships and reputations that accelerate and amplify their success.”

“…givers are inclined to… characterize success as individual achievements that have a positive impact on others.”

“…successful givers: they get to the top without cutting others down, finding ways of expanding the pie that benefit themselves and the people around them.”