
|
Zero to One:
…the more we compete, the less we gain.
|
35 |

|
Zero to One:
Among all the human drama, people lose sight of what matters and focus on their rivals instead.
|
38 |

|
Zero to One:
Rivalry causes us to overemphasize old opportunities and slavishly copy what has worked in the past.
|
39 |

|
Zero to One:
Competition can make people hallucinate opportunities where none exist.
|
40 |

|
Zero to One:
Winning is better than losing, but everybody loses when the war isn’t one worth fighting.
|
40 |

|
Zero to One:
There isn’t any middle ground: either don’t throw any punches, or strike hard and end it quickly.
|
43 |

|
Zero to One:
…a great business is defined by its ability to generate cash flows in the future.
|
44 |

|
Zero to One:
…the value of a business today is the sum of all the money it will make in the future.
|
44 |

|
Zero to One:
Technology companies… often lose money for the first few years: it takes time to build valuable things, and that means delayed revenue.
|
45 |

|
Zero to One:
For a company to be valuable it must grow and endure, but many entrepreneurs focus only on short-term growth.
|
47 |