|
|
Zero to One:
…if you want to create and capture lasting value, don’t build an undifferentiated commodity business.
|
25 |
|
|
Zero to One:
The fatal temptation is to describe your market extremely narrowly so that you dominate it by definition.
|
28 |
|
|
Zero to One:
In business, money is either an important thing or it is everything.
|
31 |
|
|
Zero to One:
The competitive ecosystem pushes people toward ruthlessness or death.
|
31 |
|
|
Zero to One:
Only one thing can allow a business to transcend the daily brute struggle for survival: monopoly profits.
|
32 |
|
|
Zero to One:
Creative monopolies aren’t just good for the rest of society; they’re powerful engines for making it better.
|
32 |
|
|
Zero to One:
…the history of progress is a history of better monopoly businesses replacing incumbents.
|
33 |
|
|
Zero to One:
If your industry is in a competitive equilibrium, the death of your business won’t matter to the world; some undifferentiated competitor will always be ready to take your place.
|
34 |
|
|
Zero to One:
Monopoly is the condition of every successful business.
|
34 |
|
|
Zero to One:
All failed companies are the same: they failed to escape competition.
|
34 |
