Book Titles

For Humans, mental accounts are a form of narrow framing; they keep things under control and manageable by a finite mind.

A rational decision maker is interested only in the future consequences of current investments.

The sunk-cost fallacy keeps people for too long in poor jobs, unhappy marriages, and unpromising research projects.

Intense regret is what you experience when you can most easily imagine yourself doing something other than what you did.

Decision makers know that they are prone to regret, and the anticipation of that painful emotion plays a part in many decisions.

Intuitions about regret are remarkably uniform and compelling…

…people expect to have stronger emotional reactions (including regret) to an outcome that is produced by action than to the same outcome when it is produced by inaction.

…you may be more loss averse for aspects of your life that are more important than money, such as health.

We spend much of our day anticipating, and trying to avoid, the emotional pains we inflict on ourselves.

…regret and hindsight bias will come together, so anything you can do to preclude hindsight is likely to be helpful.