Book Titles

The power of format creates opportunities for manipulation, which people with an axe to grind know how to exploit.

The bias toward overestimation and overweighting of salient events is not an absolute rule, but it is large and robust.

…overweighting is never observed in choice from experience, and underweighting is common.

…when there is no overweighting, there will be neglect. When it comes to rare probabilities, our mind is not designed to get things quite right.

…people tend to be risk averse in the domain of gains and risk seeking in the domain of losses.

…it is costly to be risk averse for gains and risk seeking for losses.

In addition to improving the emotional quality of life, the deliberate avoidance of exposure to short-term outcomes improves the quality of both decisions and outcomes.

…your ability to reduce or eliminate the pain of the occasional loss by the thought that the policy that left you exposed to it will almost certainly be financially advantageous over the long run.

Except for the very poor, for whom income coincides with survival, the main motivators of money-seeking are not necessarily economic.

…money is a proxy for points on a scale of self-regard and achievement.