Book Titles

Take great care to ensure past assumptions and old truths never obstruct new discoveries. Be open, humble, and eager to learn that you’re wrong – before someone else does.

Speed through the generic stuff, but take the time you need to perfect the few things that you’re most proud of.

Remember that customers don’t engage with functionality. They engage with experiences.

To give bold ideas a chance, sometimes you need to act first and then adjust them as necessary.

The bolder your idea – and the more foreign the change – the more pushback you should expect.

Society tends to eventually celebrate what was, at first, shunned. Companies are no different.

The best decisions tend to be the hardest and least popular.

When working in a group, innovators must be willing to be the fool.

For extraordinary outcomes, seek conviction in your work and build teams that value conviction over consensus.

Don’t give those resistant to change false hope for things staying the same; when a decision is made, declare the implications and chop off the rearview mirror.