|
|
Priceless:
What people want, and how much they’re willing to pay, depends on the granular details of how you phrase the question.
|
076 |
|
|
Priceless:
Paradoxically, it is unconscious processes that choose which stimuli to pass on to full consciousness.
|
093 |
|
|
Priceless:
Prior exposure to something (priming) lowers the threshold of attention, so that that something is more likely to be noticed.
|
093 |
|
|
Priceless:
Despite their numerical nature, price decisions usually have a strong intuitive component.
|
094 |
|
|
Priceless:
A person who is risk-adverse in one situation will turn reckless in another. All it takes is a changed reference point.
|
101 |
|
|
Priceless:
The crux of negotiation is how to deal with tough bargainers making lopsided demands.
|
115 |
|
|
Priceless:
Sometimes, just by pretending to be a better person than you are, you end up being that better person, for all intents and purposes.
|
119 |
|
|
Priceless:
…the unspoken truth is, all we know are relative valuations. We are ratio wise and price foolish.
|
139 |
|
|
Priceless:
Customers who use loyalty cards are a self-selected group of cheapskates.
|
149 |
|
|
Priceless:
There is usually a correlation, however loose, between price and quality.
|
153 |
