|
|
Priceless:
Buyers are mainly sensitive to relative differences, not absolute price.
|
005 |
|
|
Priceless:
Relative valuations are stable and coherent, while actual dollar amounts can be wildly arbitrary.
|
009 |
|
|
Priceless:
We may not all be money-grubbing materialists, but it is difficult for anyone in our society not to believe in the weirdly transcendent power of money.
|
010 |
|
|
Priceless:
…a massive increase in price buys only an incremental increase in cachet.
|
044 |
|
|
Priceless:
When estimating monetary values, people are easily swayed by the ledgermain of anchoring, by illusions trading on contrasts and the power of suggestion.
|
045 |
|
|
Priceless:
Many economic choices are gambles. Given our uncertain world, the difficult and interesting choices are always gambles of one kind or another.
|
051 |
|
|
Priceless:
In the absence of market values, selling prices are typically twice as much as buying prices (above and beyond any strategic exaggeration for the sake of bargaining).
|
066 |
|
|
Priceless:
We oversimplify because, simply, there’s no other way of getting by in the world.
|
067 |
|
|
Priceless:
Behind every corner stands a sharp character ready to profit from prices gone askew.
|
068 |
|
|
Priceless:
…decision makers give the most attention to information that is most compatible with the required answer.
|
075 |
