Book Titles

Whenever we can make some activity seem like play, pique our curiosity, or build excitement or anticipation, we will find that people are not only willing to undertake that activity; they may be willing to pay for the opportunity!

As long as there has been commerce, there have been scoundrels and scammers…

Even a good idea can be killed by a bad label.

…it can be tempting to observe high take-up of a default option and declare victory. Please don’t!