|
|
Nudge:
…there is no question that social pressures nudge people to accept some pretty odd conclusions – and those conclusions might well affect their behavior.
|
072 |
|
|
Nudge:
…predictable problems arise when people must make decisions that test their capacity for self-control.
|
095 |
|
|
Nudge:
Learning is most likely if people get immediate, clear feedback after each try.
|
097 |
|
|
Nudge:
If you want to encourage people to do something, Make It Easy.
|
107 |
|
|
Nudge:
…people will be more likely to override the default if the outcome is obviously bad and the cost of opting out is low.
|
110 |
|
|
Nudge:
Active choosing has the advantage of overcoming inertia, inattention, and procrastination; choice architects can find out what people actually prefer, without having to guess.
|
111 |
|
|
Nudge:
Humans make mistakes. A well-designed system expects its users to err and is as forgiving as possible.
|
112 |
|
|
Nudge:
Well-designed systems tell people when they are doing well and when they are making mistakes.
|
118 |
|
|
Nudge:
People work to counteract their own self-control problems, often by redesigning the architecture within which they make choices…
|
121 |
|
|
Nudge:
Structuring choice sometimes means helping people to learn, so they can later make better choices on their own.
|
124 |
